Work

A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation

Year: 1991

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379102800401

Authors: Michel Wedel, Jan-Benedict E. M. Steenkamp

Institutions: University of Groningen, Wageningen University & Research

Language: English

Topic: Economic and Environmental Valuation

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015392889

FWCI: 14.25

Cites: 37

Cited by: 143

Related to: 10