Work

The Customer Economics of Internet Privacy

Year: 2002

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/009207002236917

Authors: R. T. Rust, P. K. Kannan, N. Peng

Institution: University of Maryland, College Park

Language: English

Topic: Privacy, Security, and Data Protection

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Intelligent Electronic Commerce Research Center, National Sun Yat-Sen University

OpenAlex ID: W2015430968

FWCI: 28.6

Cites: 17

Cited by: 246

Related to: 10