Work

Marketing Under Uncertainty: The Logic of an Effectual Approach

Year: 2009

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.73.3.001

Authors: Stuart Read, Nicholas Dew, Saras D. Sarasvathy, Michael Song, Robert Wiltbank

Institutions: International Institute for Management Development, Naval Postgraduate School, University of Virginia, University of Missouri–Kansas City, Willamette University

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015662544

FWCI: 44.63

Cites: 117

Cited by: 588

Related to: 10