Work

A Programming Model of Consumer Choice among Multi-Attributed Brands

Year: 1977

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/208686

Authors: John J. Bernardo, J. M. Blin

Language: English

Topic: Multi-Criteria Decision Making

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015701429

FWCI: 0.637

Cites: 15

Cited by: 85

Related to: 10