Work

The new marketing—Developing long-term interactive relationships

Year: 1987

Type: article

Source: Long Range Planning

DOI: 10.1016/0024-6301(87)90151-8

Author: Evert Gummesson

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015789329

FWCI: 4.365

Cites: 12

Cited by: 1,070

Related to: 10