Work

Preliminary investigation of the communication effects of “taboo” themes in advertising

Year: 2012

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561211189301

Author: Ouidade Sabri

Language: English

Topic: Swearing, Euphemism, Multilingualism

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016317461

FWCI: 7.175

Cites: 56

Cited by: 41

Related to: 10