Work

How e-communities extend the concept of exchange in marketing: An application of the motivation, opportunity, ability (MOA) theory

Year: 2005

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593105049600

Authors: Thomas W. Gruen, Talai Osmonbekov, Andrew J. Czaplewski

Institutions: University of Colorado Colorado Springs, University of Southern Mississippi

Language: English

Topic: Knowledge Management and Sharing

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016428009

FWCI: 12.61

Cites: 32

Cited by: 152

Related to: 10