Work

Commercial Use of Conjoint Analysis: A Survey

Year: 1982

Type: article

Study design: Observational Study

Source: Journal of Marketing

DOI: 10.1177/002224298204600308

Authors: Philippe Cattin, Dick R. Wittink

Institutions: University of Connecticut, Cornell University

Language: English

Topic: Economic and Environmental Valuation

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016454871

FWCI: 43.42

Cites: 24

Cited by: 693

Related to: 10