Work

How do not‐for‐profit SMEs attempt to develop a strong brand in an increasingly saturated market?

Year: 2009

Type: article

Source: Journal of Small Business and Enterprise Development

DOI: 10.1108/14626000910956092

Authors: Hina Khan, Donna Ede

Institution: Northumbria University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016476926

FWCI: 3.839

Cites: 39

Cited by: 35

Related to: 10