Work

Psychic distance, marketing strategy and performance in export ventures of Brazilian firms

Year: 2009

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725709x461876

Authors: Carlos M. P. Sousa, Jorge Lengler

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Liverpool

OpenAlex ID: W2016620913

FWCI: 15.36

Cites: 86

Cited by: 118

Related to: 10