Work

Shaping the research agenda for corporate branding: avenues for future research

Year: 2012

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561211235138

Authors: T.C. Melewar, Manto Gotsi, Constantine Andriopoulos

Institutions: Brunel University of London, Cardiff University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016646101

FWCI: 23.81

Cites: 42

Cited by: 87

Related to: 10