Work

Mutual customer approach: how industry and trade are executing collaborative customer relationship management

Year: 2001

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/eum0000000006288

Authors: Alexander Kracklauer, Olaf Passenheim, Dirk Seifert

Institutions: Procter & Gamble (Germany), Universität Hamburg, Harvard University

Language: English

Topic: Quality and Supply Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016814418

FWCI: 2.341

Cites:

Cited by: 48

Related to: 10