Work

Teaching sport sponsorship sales through experiential learning

Year: 2008

Type: article

Source: International Journal of Sport Management and Marketing

DOI: 10.1504/ijsmm.2008.018650

Authors: Steve McKelvey, Richard M. Southall

Institutions: University of Massachusetts Amherst, University of Memphis

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2016868057

FWCI: 1.85

Cites: 11

Cited by: 20

Related to: 10