Work

Accounting for Marketing Assets

Year: 1986

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004628

Author: Richard M.S. Wilson

Institution: University of Sheffield

Language: English

Topic: Accounting Theory and Financial Reporting

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016868391

FWCI:

Cites: 49

Cited by: 15

Related to: 10