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An empirical comparison of new product trial forecasting models

Year: 1998

Type: article

Source: Journal of Forecasting

DOI: 10.1002/(sici)1099-131x(199806/07)17:3/4<209::aid-for694>3.0.co;2-3

Authors: Bruce G. S. Hardie, Peter S. Fader, Michael Wisniewski

Institutions: London Business School, University of Pennsylvania

Language: English

Topic: Forecasting Techniques and Applications

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016920959

FWCI: 3.068

Cites: 33

Cited by: 80

Related to: 10