Work

Marketeando

Year: 2012

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/0276146712461280

Authors: Janice Denegri-Knott, Terrence H. Witkowski, Gina Pipoli

Institutions: Bournemouth University, California State University, Long Beach, University of the Pacific

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016973023

FWCI: 1.457

Cites: 50

Cited by: 8

Related to: 10