Work

A culture‐based approach to understanding the adoption and diffusion of new products across countries

Year: 2008

Type: article

Source: International Marketing Review

DOI: 10.1108/02651330810866281

Author: Goksel Yalcinkaya

Institution: University of New Hampshire

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016999747

FWCI: 4.602

Cites: 54

Cited by: 75

Related to: 10