Work

ERP and the reengineering of industrial marketing processes

Year: 2002

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/s0019-8501(01)00167-5

Authors: Stanley C. Gardiner, Joe B. Hanna, Michael S. LaTour

Institution: Auburn University

Language: English

Topic: ERP Systems Implementation and Impact

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2017039180

FWCI: 5.999

Cites: 7

Cited by: 66

Related to: 10