Work

Brand Equity and Shareholder Value

Year: 2003

Type: article

Source: European Management Journal

DOI: 10.1016/s0263-2373(03)00076-8

Authors: Charles Pahud de Mortanges, Allard van Riel

Institution: Maastricht University

Language: English

Topic: Financial Reporting and Valuation Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017322604

FWCI: 5.202

Cites: 17

Cited by: 129

Related to: 10