Work

Applying the Concepts of Innovation Strategies to Plastic Surgery

Year: 2013

Type: article

Abstract: BACKGROUND: Plastic surgery has a well-known history of innovative procedures and products. However, with the rise in competition, such as aesthetic procedures being performed by other medical specialties, there is a need for continued innovation in plastic surgery to create novel treatments to advance this specialty. Although many articles introduce innovative technologies and procedures, there is a paucity of publications to highlight the application of principles of innovation in plastic surgery. METHODS: The authors review the literature regarding business strategies for innovation. RESULTS: The authors evaluate concepts of innovation, process of innovation (i.e., idea generation, idea evaluation, idea conversion, idea diffusion, and adoption), ethical issues, and application to plastic surgery. CONCLUSION: Adopting a business model of innovation is helpful for promoting a new paradigm of progress to propel plastic surgery to new avenues of creativity.

Source: Plastic & Reconstructive Surgery

DOI: 10.1097/prs.0b013e3182958c9a

Authors: Yirong Wang, Sandra V. Kotsis, Kevin C. Chung

Institutions: Chinese Academy of Medical Sciences & Peking Union Medical College, Plastic Surgery Hospital, Michigan Medicine

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: U.S. Food and Drug Administration, National Institute of Arthritis and Musculoskeletal and Skin Diseases

Awards: Evidence-Based Research in Hand Surgery, An Outcome Study of Rheumatoid Hand Arthroplasty, A Clinical Trial for the Surgical Treatment of Elderly Distal Radius Fractures