Work

How to grow a brand: Retain or acquire customers?

Year: 2013

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2013.08.005

Authors: Erica Riebe, Malcolm Wright, Philip Stern, Byron Sharp

Institutions: University of South Australia, Massey University, University of Exeter

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017360210

FWCI: 6.934

Cites: 30

Cited by: 47

Related to: 10