Work

Historical Analysis of Apparel Marketer’s Strategies: Evidence from a Nike Case

Year: 2010

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2010.10593070

Authors: Hyejune Park, Doris H. Kincade

Institution: Virginia Tech

Language: English

Topic: Software Engineering and Design Patterns

Subfield: Development

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2017580826

FWCI: 3.301

Cites: 37

Cited by: 12

Related to: 10