Work

The implications of lean operations for sales strategy: from sales-force to marketing-force

Year: 2009

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/09652540903064738

Authors: Niall Piercy, Nick Rich

Institutions: University of Bath, Cardiff University

Language: English

Topic: Quality and Supply Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017678286

FWCI: 2.504

Cites: 65

Cited by: 20

Related to: 10