Work

Teaching Consumer Demographics to Marketing Students

Year: 2009

Type: article

Source: Population Research and Policy Review

DOI: 10.1007/s11113-009-9146-5

Authors: Jo. M. Martins, Gordon Brooks

Institution: Macquarie University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2017743818

FWCI: 1.924

Cites: 55

Cited by: 6

Related to: 10