Year: 2014
Type: conference-paper
Abstract: The paper will present a proposed approach for the organizational communication diagnosis. Based on relevant references, the context and the motivation of the research will be outlined. The proposed methodology will be applied for the characterization of the communication style (for administrative staff, including top management team) in the case of an extant company. The research conclusion (as SWOT matrix) underlines the improvements that should be made in accordance to the criteria described in order to gain organizational communication success.
Authors: Cristina Borca, Viorica Baesu
Institution: Politehnica University of Timisoara
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2017945606