Work

Integrating marketing and information services functions: a complementarity and competence perspective

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-010-0236-z

Authors: Cheryl Nakata, Zhen Zhu, Elif Izberk-Bilgin

Institutions: University of Illinois Chicago, Suffolk University, University of Michigan–Dearborn

Language: English

Topic: Information Technology Governance and Strategy

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Illinois at Chicago

OpenAlex ID: W2018183533

FWCI: 4.439

Cites: 91

Cited by: 58

Related to: 10