Underage Drinkers' Responses to Negative-Restrictive Versus Proactive-Nonrestrictive Slogans in Humorous Anti–Alcohol Abuse Messages: Are Humorous Responsible Drinking Campaign Messages Effective?
Year: 2012
Type: article
Source: Journal of Health Communication
Authors: Moon J. Lee, Yi-Chun (Yvonnes) Chen
Institutions: University of Florida, Virginia Tech
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2018239883