Work

Identifying Spatial Segments in International Markets

Year: 2002

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.21.2.160.154

Authors: Frenkel Ter Hofstede, Michel Wedel, Jan-Benedict E.M. Steenkamp

Institutions: Carnegie Mellon University, University of Groningen, University of Michigan, Tilburg University

Language: English

Topic: Spatial and Panel Data Analysis

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018260062

FWCI: 20.34

Cites: 62

Cited by: 173

Related to: 10