Consumer Responses Toward Sexual and Nonsexual Appeals: The Influence of Involvement, Need for Cognition (NFC), and Gender
Year: 2008
Type: article
Source: Journal of Advertising
Author: Sanjay Putrevu
Institution: University at Albany, State University of New York
Language: English
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
SDG: Gender equality
Open Access status: closed
OpenAlex ID: W2018281211