Work

What's Funny and What's Not: The Moderating Role of Cultural Orientation in Ad Humor

Year: 2008

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367370206

Authors: Yih Hwai Lee, Elison Ai Ching Lim

Institutions: National University of Singapore, The University of Melbourne

Language: English

Topic: Humor Studies and Applications

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018322213

FWCI: 11.14

Cites: 16

Cited by: 87

Related to: 10