Work

Understanding the links between technological opportunism, marketing emphasis and firm performance: Implications for B2B

Year: 2010

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2010.09.001

Author: Matthew Sarkees

Institution: Pennsylvania State University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018343681

FWCI: 8.357

Cites: 101

Cited by: 63

Related to: 10