Work

The name's the game: Does marketing impact the value of corporate name changes?

Year: 2014

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2014.07.007

Authors: Saim Kashmiri, Vijay Mahajan

Institutions: University of Mississippi, The University of Texas at Austin

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: University of Texas at Austin, Marketing Science Institute

OpenAlex ID: W2018362881

FWCI: 6.143

Cites: 50

Cited by: 50

Related to: 10