Surface‐structure transformations and advertising slogans: The case for moderate syntactic complexity
Year: 2002
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.10027
Authors: Samuel D. Bradley, Robert Meeds
Institutions: Cornell University, Kansas State University
Language: English
Subfield: Language and Linguistics
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2018413503