Work

Strategic Planning for Higher Education

Year: 1981

Type: article

Source: The Journal of Higher Education

DOI: 10.1080/00221546.1981.11778119

Authors: Philip Kotler, Patrick E. Murphy

Institution: Marquette University

Language: English

Topic: Organizational Strategy and Culture

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018444522

FWCI: 22.87

Cites: 16

Cited by: 328

Related to: 10