Investigating consumer attitude and intention toward free trials of technology-based services
Year: 2013
Type: article
Study design: Observational Study
Source: Computers in Human Behavior
Authors: Dong Hong Zhu, Ya Ping Chang
Institution: Huazhong University of Science and Technology
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2018484082