Work

Competitive Effects on Technology Diffusion

Year: 1986

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298605000301

Authors: Thomas S. Robertson, Hubert Gatignon

Institution: University of Pennsylvania

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018628252

FWCI: 7.584

Cites: 78

Cited by: 593

Related to: 10