Work

What Has Marketing Learned from Richard Johnson?

Year: 2005

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.2005.42.3.250

Author: Joel Huber

Institution: Duke University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018655338

FWCI: 1.404

Cites: 15

Cited by: 7

Related to: 10