Work

Dynamic Transformations for Base-of-the-Pyramid Market Clusters

Year: 2005

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070304273495

Author: E. J. Arnould

Institution: University of Nebraska–Lincoln

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2018748169

FWCI: 14.4

Cites: 58

Cited by: 117

Related to: 10