Work

Behavioral and Management Science in Marketing

Year: 1979

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3150886

Authors: William H. Wilson, Harry L. Davis, Alvin J. Silk

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018761441

FWCI: 0.304

Cites:

Cited by: 60

Related to: 10