Work

Using Semiotics in Consumer Research to Understand Everyday Phenomena

Year: 2011

Type: article

Source: International Journal of Market Research

DOI: 10.2501/ijmr-53-5-651-668

Authors: Madeleine Ogilvie, Katherine Mizerski

Institution: Edith Cowan University

Language: English

Topic: Semiotics and Representation Studies

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018815978

FWCI: 45.3

Cites: 26

Cited by: 16

Related to: 10