Work

A Cross-National Assessment of Social Desirability Bias and Consumer Ethnocentrism

Year: 1999

Type: article

Study design: Observational Study

Source: Journal of Global Marketing

DOI: 10.1300/j042v12n04_03

Authors: G. Tomas M. Hult, Bruce D. Keillor, Barbara A. Lafferty

Institutions: Florida State University, Missouri State University

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2018834322

FWCI: 2.935

Cites: 30

Cited by: 77

Related to: 10