Year: 2012
Type: article
Abstract: The purpose of the study is to examine the potential impact of social network usage in the success of businessstart-up. The population of the study consisted of (248) companies working at the field of plastics and rubbermanufacturing in Jordan. The study utilized a random stratified sample to withdraw a representative sample.Fifty percent of the total population was withdrawn. In other words, (124) questionnaires were distributed and(105) out of which were acceptable for statistical analysis, the study utilized Statistical Package for the SocialSciences (SPSS) to analyze the primary data collected. Reliability analysis, descriptive statistics, and regressionanalysis were performed. The study revealed a number of findings most importantly: There is a statisticalsignificant impact of social network in the success of business start-up.
Institution: Applied Science Private University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W2018863360