Work

Advertising Effectiveness and the Match-Up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image

Year: 2012

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2012.700809

Authors: Nai-Hwa Lien, Hsuan-Yi Chou, Chia-Hsin Chang

Institutions: National Taiwan University, National Sun Yat-sen University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2018974644

FWCI: 3.919

Cites: 52

Cited by: 26

Related to: 10