Work

Retailers' Multichannel and Price Advertising Strategies

Year: 2009

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1090.0499

Author: Xubing Zhang

Institution: Hong Kong Polytechnic University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Hong Kong Polytechnic University

OpenAlex ID: W2019073773

FWCI: 5.64

Cites: 24

Cited by: 129

Related to: 10