Work

Choosing the sure gain and the sure loss: uncertainty avoidance and the reflection effect

Year: 2014

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-04-2014-0949

Authors: Subimal Chatterjee, Gizem Atav, Junhong Min, David Taylor

Institutions: Binghamton University, Michigan Technological University, Kyoto International University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019404470

FWCI: 0.304

Cites: 44

Cited by: 8

Related to: 10