Work

Conceptualization vs. Vocationalism: Defining the Role of Marketing Education in a Liberal Arts Context

Year: 1981

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/027347538100300206

Author: Bennett L. Rudolph

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2019488681

FWCI: 5.683

Cites: 6

Cited by: 11

Related to: 10