Work

The history of marketing thought: a teaching reflection

Year: 2010

Type: article

Source: Journal of Historical Research in Marketing

DOI: 10.1108/17557501011092493

Author: Christine Domegan

Institution: Ollscoil na Gaillimhe – University of Galway

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

Funder: University of Galway

OpenAlex ID: W2019635550

FWCI: 1.993

Cites: 16

Cited by: 10

Related to: 10