A Study on the Effect of the Perceived Value and Risk of Internet Shopping on the Purchase Intention of the Fashion Merchandise
Year: 2008
Type: article
Study design: Observational Study
Abstract: This study looks at the customer's perceived value and perceived risk of Fashion merchandise e-commerce and the Shopping-mall trust of the Internet shopping-mall these external variables are applied to the innovative technical use model, the TAM(Technology Acceptance Model), to see the effect on the Shopping-mall attitude toward using the Internet shopping-mall and intention of purchase. Through this, the external variables that play an important role in e-commerce can be studied. The result showed that purchase intention of an individual differs by shopping-mall type and different factors affect purchase intention of the fashion merchandise for each shopping-mall type.
Authors: Youn-Kue Na, Byung-Sook Hong, Sung-Min Kang
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2019688598