Message Generalizations That Support Evidence-Based Persuasive Message Design: Specifying the Evidentiary Requirements
Year: 2014
Type: article
Source: Health Communication
Author: Daniel J. O’Keefe
Institution: Northwestern University
Language: English
Subfield: Statistics, Probability and Uncertainty
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2019709455