Work

Methodological issues in cross-cultural research: An overview and recommendations

Year: 2012

Type: article

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/jt.2012.18

Authors: Isabel Buil, Leslie de Chernatony, Eva Martínez

Institutions: Universidad de Zaragoza, Aston University, Università della Svizzera italiana

Language: English

Topic: Survey Methodology and Nonresponse

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

Funders: Gobierno de Aragón, European Social Fund

OpenAlex ID: W2019768747

FWCI: 3.165

Cites: 52

Cited by: 99

Related to: 10